Von Karlo Dela Cruz
Customer Success Strategist · Brand Storyteller · Content Specialist
I’ve spent over a decade at the intersection of people, brands, and results. My career started in broadcasting — producing human-interest stories for national TV at ABS-CBN. That’s where I learned the most important skill in business: how to listen deeply and translate what you hear into a story that moves people.
From there, I moved through customer service, digital marketing, real estate sales, and brand consulting — each chapter sharpening a different edge. Today I focus on what I do best: helping businesses build loyal customer relationships, manage accounts with intention, and tell stories worth remembering.
My Approach
People first, always
Every account, every campaign, every word I write starts with one question: what does this person actually need?
Strategy before tactics
I don’t just execute — I think. Every move is connected to a larger goal.
Authenticity that converts
The best copy and the best client relationships share one thing: they’re real.
Let's connect
I’m based in Las Piñas, Metro Manila. If you’re looking for someone who brings both strategic depth and creative execution — I’d love to hear from you.
novolrak@gmail.com · +63-919-604-4547 · www.novolrak.com