Von Karlo Dela Cruz
Customer Success Strategist · Brand Storyteller · Content Specialist
Every great collaboration starts with a single conversation. Not a pitch. Not a proposal. Just two people deciding that what they could build together is worth more than what they could ignore apart.
These days I spend a lot of my time teaching — passing on the skills, the scars, and the occasionally hard-won wisdom I’ve collected over a decade of doing this. Watching someone finally understand their brand, nail their copy, or close a deal using something I taught them? Honestly, that never gets old.
So whether you need a consultant, a copywriter, a trainer, a mentor — or someone to just sit across from you and help you figure out what the heck your business is supposed to be saying — I’m here.
Oh, and full transparency? I’m also open to the right employment opportunity. Because apparently even people who teach others how to build their personal brand still need to eat. Some things never change.
“I started in television — producing stories that made strangers cry, laugh, and occasionally throw things at their screens. What followed was a career that can only be described as “aggressively curious.” I’ve managed call center escalations, sold pharmaceutical drugs, built websites, closed real estate deals, trained sales teams, consulted for startups, and once wrote a 2,000-word article about tampons that people actually read till the end. My point? I’ve seen enough industries, enough clients, and enough bad PowerPoint presentations to know exactly what works — and more importantly, what doesn’t. You’re getting all of that. Lucky you.”
The Part Where I Sound Legit 🧐
People first, always 🙋
Every brief, every campaign, every word starts with one question — what does this person actually need? Not what they asked for. What they need. There’s a difference. I’ve learned to find it.
Strategy before tactics 🧠
I don’t pick up a pen — or open a laptop — until I understand the goal. Pretty words with no direction are just expensive noise. I make sure everything connects to something that matters.
Authenticity that converts 🎭
The best copy I’ve ever written didn’t sound like copy. The best brands I’ve built didn’t feel like brands. They felt like people. That’s the standard I work to. Yours should too.
I'm One Message Away. 🤥 Probably Two if I'm Eating.
I’m based in Las Piñas, Metro Manila , Planet Earth. Wherever you are — I’m reachable. If you need someone who writes well, has excellent customer relationship skills, thinks strategically (like first two hours of the day), and occasionally makes you laugh during a business meeting — that’s me. Let’s build something worth talking about. I work with startups, SMEs, and the occasional person who just needs someone to tell them their tagline is terrible. I’m based in Las Piñas but my Wi-Fi reaches further than that. Let’s talk.
novolrak@gmail.com · +63-919-604-4547 · www.novolrak.com