Personal Brand Positioning Tool — The Couch by Novolrak
Personal Brand Positioning Tool
by The Couch · Novolrak

Answer 10 focused questions. Get your complete personal brand kit — positioning statement, elevator pitches, LinkedIn headline, bios, content pillars, and brand voice guide.

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Positioning Statement
One sentence that defines exactly who you are, who you serve, and why you're different.
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Elevator Pitches
30-second and 2-minute versions — for networking, interviews, and live events.
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LinkedIn Headline
3 headline options crafted for searchability, authority, and scroll-stopping power.
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Short & Long Bios
A 50-word bio and a full 150-word bio ready to paste anywhere.
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3 Content Pillars
Your core content themes with post ideas under each — never run out of things to say.
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Brand Voice Guide
Your tone, vocabulary, do's and don'ts — so every post sounds like YOU.

No access code? Join the workshop at novolrak.com

Step 1 of 3 — Who You Are
Start with You.

Be specific and honest. The more real your answers, the more powerful your brand kit will be. No one-word answers here.

Your Identity
Your Full Name
Your Primary Role or Title What do you primarily do or call yourself? Don't overthink it yet.
Your Industry or Field
Years of Experience
Your Strengths & Superpowers
What are you genuinely great at? (top 3 skills) Think about what people come to you for, what you do better than most, what feels effortless to you but hard for others.
What's your biggest career achievement or proof point? One specific result, number, or story that proves you're good at what you do.
Your Personality & Story
Choose words that describe your natural communication style
In one sentence — what's the story behind why you do what you do? Your "why." The experience, struggle, or moment that made you committed to this work.
Step 1 of 3
Step 2 of 3 — Who You Serve
Define your Audience.

The sharper your niche, the stronger your brand. "Everyone" is not an audience. Let's get specific.

Your Target Audience
Who do you primarily serve? Job title, type of person, or life situation. Be as specific as possible.
What is their #1 frustration or problem that you solve? What keeps them up at night? What have they tried that hasn't worked?
What result or transformation do you help them achieve? Specific and measurable if possible. The "after" state.
Your Differentiation
How are you different from others who do what you do? What's your unique approach, method, background, or perspective that nobody else has?
What do your clients or colleagues say about working with you? Think about actual feedback, reviews, or what people thank you for. Direct quotes are gold.
Step 2 of 3
Step 3 of 3 — Brand Direction
Shape your Brand.

Last set of questions. These shape your content pillars, voice, and positioning angle.

Your Content & Platform
Where do you primarily show up online?
What type of content do you enjoy creating most?
Brand Personality
Pick 3 brands or public figures whose communication style you admire These don't have to be in your industry. Just people or brands whose voice or vibe resonates with you.
What is ONE thing you want to be known for in 3 years? Your north star. This shapes your content pillar strategy.
What topics do you NOT want to talk about on your brand? Boundaries are part of your brand. Knowing what's off-limits keeps you consistent.
Step 3 of 3