“My Dad’s Old-School Sales Secrets: The Foundation for Social Media Success”

And then, one day, it hit me: My dad’s strategies were ahead of their time. They’re the same principles that drive success on social media today.

Growing up, I watched my dad, an old-school insurance salesman, work tirelessly to build his career. He was the kind of man who cold-called people every day, and I saw firsthand how he turned those calls into relationships, and relationships into loyal clients. But it wasn’t just his persistence that made him successful—it was the personal brand he built through social proofing, establishing authority, charisma, and value selling.

He didn’t have social media, but he mastered the art of making an impression. He always dressed sharp because he knew first impressions mattered. He talked about the importance of insurance to everyone he met, not just to make a sale, but to establish himself as the go-to expert in his field. He understood that building trust and authority was the key to closing deals.

And then, one day, it hit me: My dad’s strategies were ahead of their time. They’re the same principles that drive success on social media today.

Establishing Authority: My dad became the authority in his niche by constantly educating people. On LinkedIn, you can do the same by sharing insights, posting regularly, and engaging with your network. It’s about being the voice people turn to when they need answers.

Dressing to Impress: Just like my dad’s polished appearance helped him make a great first impression, your Instagram profile is your digital suit and tie. Curate your feed, show your professionalism, and let your brand speak through every post.

Spreading the Word: My dad told everyone he met about the importance of insurance. Today, you can do this on Facebook—posting regularly to remind your network that you’re there, you’re active, and you have something valuable to offer.

Social Proofing: My dad knew the power of word-of-mouth. He made sure his satisfied clients shared their positive experiences with others, turning them into advocates. Today, social proofing is just as powerful on platforms like LinkedIn and Facebook. Positive reviews, client testimonials, and endorsements can amplify your credibility and attract more business.

Emotional Selling: He didn’t just sell insurance; he sold peace of mind, security, and a better future. He tapped into the emotions of his clients, understanding their fears and aspirations. On social media, emotional storytelling can be a game-changer. Sharing stories that resonate with your audience’s emotions can create a deeper connection and make your message unforgettable.

The Law of Averages 

This was one of his core beliefs. He knew that if he made enough calls, met enough people, and shared his message consistently, the sales would follow. It was a numbers game, and consistency was the key. This same principle applies to social media today.

Consistency is Key

Just like my dad’s daily cold calls, your social media efforts need to be consistent to be effective. The law of averages works online too—the more you post, engage, and share valuable content, the more opportunities you create for success. Consistency builds familiarity, trust, and eventually, loyalty.

The world may have changed, but the principles of selling haven’t. Whether it’s a phone call or a LinkedIn post, the key is in how you establish authority, build relationships, leverage social proof, and connect emotionally with your audience.

If your sales team is struggling to adapt to the digital world, maybe it’s time to look back at the fundamentals. Let’s talk about how to blend traditional selling techniques with today’s social media strategies to build a brand that stands out and drives results.

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