The Philippine Real Estate IndustRy Has One of the Highest Seller Attrition Rates.
Why?
Well, because Philippine real estate companies have made revenue their primary goal for years thereby compromising seller credibility and customer satisfaction.
There. I said it.
The Philippine Real Estate Industry has one of the highest Seller Attrition Rates
Why? Well, because Philippine real estate companies have made revenue their primary goal for years thereby compromising seller credibility and customer satisfaction.
There. I said it.
The current strategy employed by many Philippine real estate companies for managing their salesforce is in dire need of an overhaul. The common practice of sending sales agents into the field with minimal training is akin to sending soldiers into battle without proper armor—it’s not just ineffective, it’s setting them up for failure. While agents may learn the basics of real estate, the lack of in-depth marketing training leaves them like fish out of water in a competitive market, leading to a revolving door of employees within the industry.
3 Day Salespersons Training That Teaches Nothing But Property Features and Computations
In today’s digital age, where potential buyers are increasingly influenced by online content and social media, it’s no longer enough for sales agents to merely know their products. A superficial understanding of property features and sales techniques. They need to be masters of their craft, equipped with the tools and techniques to market and sell effectively. A sort of expertise in marketing and digital engagement. Sadly, many companies fail to provide this critical training, leaving new agents to sink or swim on their own. As a result, many sellers struggle within their first three months, like marathon runners who haven’t trained, only to find themselves out of breath long before the finish line.
The 3 Month Contract Has To Go
The repercussions of this approach are significant. Companies often impose a strict three-month sales quota on their agents, threatening to pull the plug on their allowances if they don’t close a deal. This pressure, combined with inadequate training, creates a perfect storm of frustration and burnout, leading to high employee attrition. The real estate industry in the Philippines now has one of the highest levels of staff turnover in the country, as many agents throw in the towel before they’ve even had a chance to find their footing.
Fostering A Cycle of Underperformance
Adding fuel to the fire is the fact that many agent applicants lack a genuine sense of urgency to sell. Knowing three months is a very short window to achieve success, a lot of them to take their foot off the gas. Some even jump from one real estate company to another, omitting their previous applications from their resumes like a magician’s sleight of hand, continuing the cycle of underperformance without consequence. This behavior not only undermines the integrity of the salesforce but also points to the need for stricter hiring practices and better tracking of agent performance across companies.
Unfortunately, many real estate companies remain blind to these practices and their long-term consequences. They fail to see that an investment in proper training and in hiring quality applicants is not just a luxury, but a necessity. Like a house on a strong foundation—without it, everything else will eventually crumble. By providing their agents with the right tools and knowledge from the onset, companies can significantly reduce employee turnover and foster a sense of loyalty among their workforces. In the long run, this can save companies substantial costs related to recruitment, onboarding, and lost productivity.
It’s time for a change
The current strategy of under-training and over-pressuring new real estate agents in the Philippines is running a car on empty and about to hit a brick wall—it’s simply unsustainable. By revamping their approach to training and support, raising the bar for new hires, and addressing issues of accountability, real estate companies can cultivate a more skilled, confident, and loyal salesforce. This will not only reduce attrition but also enhance the overall effectiveness and reputation of the industry, ultimately saving companies more money in the long run. It’s time for a change—one that will build a stronger, more resilient foundation for both the agents and the companies they represent.
Attention real estate sales managers, agents and sales directors! I’ve looked into hundreds of your agents’ social media posts, boosting, content copy and sponsored ads and THEY ALL LOOK THE SAME!
Don’t you ever wish that there’s someone who can teach your agents the basics of social media marketing? Because believe me, they don’t have the slightest idea what they’re doing. Now correct me if I’m wrong, they’re either using graphics designed by their developers, project descriptions made by in-house marketing or simple project walk-throughs that don’t really provide value to clients and potential buyers. In fact, looking at these posts, it might as well come from one person. Why? Because they all look the same to me.
In my 4-hour intensive social media marketing and copywriting seminar, I’ll teach you how to properly grow and use different social media platforms to scale your businesses and sales through basic copywriting and personal branding.
This workshop aims to put an end to real estate agents’ cookie cutter sponsored ads they run on Facebook that never seems to generate enough leads that convert to sales. By the end of this intensive tutorial, you’ll learn how to leverage LinkedIn to develop your personal branding and attract high ticket clientele, decision makers and people with buying power. Your agents will also learn how to position themselves on Facebook and Instagram that by the time they pay for sponsored ads, clients will naturally be turned into leads and converted into sales.
If you’re a sales manager or a sales director desperately in need of a quick boost in creativity, social media techniques your agents can use right away and empowering your sales teams to sell consistently and effectively, then this seminar is for you!
STOP WASTING MONEY on social media ads that don’t perform! There’s a process to all these that you’ll never learn on YouTube. Everything that I teach here comes from A NEED TO HELP AGENTS develop creativity, write better copy and leverage themselves as a brand that clients can assured of. If you think about it, buyers buy from sellers they can trust, who try their best to BE DIFFERENT and have solid professional values that they can depend on.
And they will learn all of these and more. This seminar comes from years of experience in web consultancy, copywriting, personal branding and social creativity.
Let me help you. Leave me a message and let’s talk!
Related posts:
Take it in from all the corners of my room, close your eyes, and be taken back to a time when everything in this world was a place full of excitement and embrace. Watch closely as its three wicks fl...
And then, one day, it hit me: My dad’s strategies were ahead of their time. They’re the same principles that drive success on social media today. Growing up, I watched my dad, an old-school in...
Published November 2019 For me, copywriting is one of the best businesses that anyone can get into. Why? Every type of business needs a copy. In copywriting, medium-sized businesses to hug...
Working on the Commonwealth Hospital and Medical Center website, a Manny V. Pangilinan company, was a unique opportunity to merge technical skills with the intricate needs of the healthcare i...