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Apocalypse Child: A Raw and Artistic Dive into Filipino Surf Culture

Apocalypse Child—a Filipino indie film that defies traditional storytelling to create an experience as captivating as the waves in Baler. Take the purest form of matter and turn it into a substance of design and creativity and you’ll get this well-crafted movie. The creative process that went into Apocalypse Child is of mind-blowing proportion. Bits …

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Designing a Healthcare Platform for Commonwealth Hospital: A Humbling Experience

Working on the Commonwealth Hospital and Medical Center website, a Manny V. Pangilinan company, was a unique opportunity to merge technical skills with the intricate needs of the healthcare industry. The primary goal was to develop a user-friendly platform where patients could easily view doctors’ schedules and book appointments online, creating a seamless and convenient …

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“Real Estate executives, It’s Time to Level Up! Transform Your Agents Into Social Media Powerhouses.”

Attention real estate sales managers, owners and sales directors! I’ve looked into hundreds of your agents’ social media posts, boosting, content copy and sponsored ads and THEY ALL LOOK THE SAME! The Problem Don’t you ever wish that there’s someone who can teach your agents the basics of social media marketing? Because believe me, they …

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“My Dad’s Old-School Sales Secrets: The Foundation for Social Media Success”

And then, one day, it hit me: My dad’s strategies were ahead of their time. They’re the same principles that drive success on social media today. Growing up, I watched my dad, an old-school insurance salesman, work tirelessly to build his career. He was the kind of man who cold-called people every day, and I …

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Revamping the Philippine Real Estate Sales hiring Strategy: The Case for Better Training and Quality Hiring

  The Philippine Real Estate Industry has one of the highest Seller Attrition Rates Why? Well, because Philippine real estate companies have made revenue their primary goal for years thereby compromising seller credibility and customer satisfaction.  There. I said it.   The current strategy employed by many Philippine real estate companies for managing their salesforce …

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Dear mama

Dear Mama, By the time I post this it means you are no longer with us. I have attempted to give you this letter numerous times but always with a nagging hesitation that it might upset you or cause your condition to worsen because of the natural sadness farewell letters bring. Truth is, I just …

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How Good Copywriting Can Help Grow your Small Business

Published November 2019 For me, copywriting is one of the best businesses that anyone can get into. Why? Every type of business needs a copy. In copywriting, medium-sized businesses to huge corporations can increase their profit and business value. I consider this an advocacy. It’s a skill that helps both the business and its’ consumers. …

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